That may make solving those problems seem insurmountable for people who are already involved with charities, thereby discouraging them from donating. Sad images remind potential donors of hardships. Whether smiles or frowns work best may depend on what experts call “ involvement” with charities – how much someone cares about charitable missions in general, how often they volunteer or participate in fundraising events and whether they regularly donate to nonprofits.īecause these people already help people in need, they would like to know their donations make a difference. Flickr/zeitfaenger.at, CC BY-SA Charitable habits Few things are as sad as the sight of a pouting or crying child.
